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Diamond Valley Chamber of Commerce
Annual General Meeting of February 10, 2010
Black Diamond Hotel, Black Diamond

Present: Christine Waddell (Aesthetique For You), Tanis Downey (Cowboy Trail Storage), Gordon Tomte (Pegasis Spirit of the Earth),
George Wallace (Town of Turner Valley), Cathy Hutcheson (Town of Black Diamond), Betty Paul (Pegasis Spirit of the Earth), Pam Mikolayenko (Wow and Then),
Andrew Pottinger (Spruce Ridge Estates), Cindy Froud (Appofis Stone Works), Malcolm Froud (Appofis Stone Works), Grant Sinclair (Compass Rose Electric), Ralph Bennesten (Spruce Ridge Estates),
Rick Lewis (The Eagle 100.9FM),Gerald Smith (Real Storage), Hazel Martin (Town of Turner Valley), Marlene Ryks (ATB Financial), Monique LeBlanc (Town of Turner Valley),
Bill Price (Town of Black Diamond), Melissa Pryor (Sheep River Health Trust), Randal Williamson (Photo Shots), James Hall (Western Financial Group),
Pat Lothrop (Diamond Willow Artisan Retreat), Lori Green (Black Diamond Hotel), & Barb Froud (Webby Inc)

Meeting called to order and everyone introduced themselves at 12:15pm

Moved by Tanis to approve the agenda as presented, carried

Moved by Pat and seconded by Cathy to approve the Minutes of February 11, 2009 as presented, carried

Moved by Tanis and seconded by Pam to approve the Financial Statement to November 30, 2009 as presented, carried

2009 Financial Report

Pat remarked on how we are going to use the VIC this summer tabled to move forward to next regular meeting.

Tanis remarked on chamber membership increase - tabled to next executive meeting

Old Business
Randal spoke regarding our achievements for 2009 - Last year the VIC achieved great support for the members and community.
People from all over the world and Canada visited. Workers steered visitor s into our businesses. Suggested that
we use a survey to find out how many of the visitors are actually steered into the different busineses.
This would be an advantage to every business to know where their business was coming from. Ralph brought up the idea of
a passport for shopping locally. Possibly have a Diamond Valley stamp made. Ralph interested in contributing to find out what visitors enjoyed and where we are lacking.

New Business
Monique spoke regarding the new direction for Turner Valley council, they will no longer be sending a councillor to our meetings
instead sending either a staff member or volunteer. Turner Valley will be working closely with residents
and surrounding communities. The $5000 support request from the Chamber to the Town of Turner Valley for operations of the VIC is being considered.
The request to the Town of Black Diamond for the $5000 support of the VIC also approved by BD Economic Development Committee
and is waiting final approval from council.

Elections:
Moved by Pat to have Barb remain on as Secretary, Barb agreeed, carried.
Moved by to have Tanis remain as Vice President, Tanis agreed, carried.

Moved by Pat seconded by Betty that the bank signing authority should be any 2 or the 4 executive members: Randal Williamson, Tanis Downey, Pat Lothrop and Barb Froud carried.

Meeting Times and Locations shall be rotated between lunch and breakfast at member locations

The chamber would like to thank Tara and the Black Diamond Hotel for a great meal and hosting for our meeting.

Next regular meeting March 10, 2010
Time and location TBA





Diamond Valley Chamber of Commerce Annual General Meeting of February 11, 2009 Flare n Derrick, Turner Valley

Present: Betty Paul (Pegasis Spirit of the Earth), Gord Tomte (Pegasis Spirit of the Earth), Grant Sinclair (Compass Rose Electric),
Sandi Scott (Mortgage Intelligence), Hans Hiltbrand (Black Cat Restaurant), Jason Spicer (Pharmasave), Todd Curran (Gateway Gazette),
Nathan Jones (Town of Turner Valley), Lynne Tonita (Characters & Curios), Pat Lothrop (Diamond Willow Retreat),
Erin Hryniuk (Property Owner - Black Diamond), Pam Mikolayenko (Wow and Then), Roberta King (Routes Magazine), Randal Williamson (Real Results),
and Barb Froud (Webby Inc)

Barb welcomed everyone and called the meeting to order at 7:10PM

Moved by Pat to approve the Treasurer's Report as presented, carried
Treasurer's Report

Chamber Business:
Visitor's Booth - comments have been made indicating there are people out there feeling that it is not right we put the booth into any one store,
there are also comments that other businesses would like a chance at it. Concern that you would have to walk past product in the store
ad there is potential to have theft. Hans has looked at trailer for approximately $7000 would need to have windows installed. We could
possibly pay for the $12,000 cabin by installments and use used furniture. A Frames are approximately $20,000 delivered fully contained.
Barb is concerned that Turner Valley location is still accessible. Nathan advised that if the
center 78 becomes available in the next 3-5 years that we should be considering a temporary facility. The town is looking a couple of different locations to
build center 78. Barb suggests that we form an adhoc committee to run for a few months to get all the necessary information together,
ie: grant availability, costs, timeframe, washroom facilities, etc. anything that would be needed to get this done for
May 1, 2009.
Jason, Hans, Nathan, Todd and Grant all willing to work on this committee and have a meeting with the next week to start on this project.
Nathan will check with the town to see if the Flare n Derrick site is still available to use. Committee to come back to the next meeting with
an idea of if this can be done this year. If it can't we will need to approach the towns to see if they are in favour of allowing us
to tender the visitor info space out to an area business as Black Diamond has already turned down businesses requesting to house it in their business
in the past. We need to get all businesses to take ownership of this facility.

Website - Barb and Tanya have still not got together to work on this. Jason suggested that Barb contact Deidre and see if she has ideas
to help out on what would work to update the site.

Election - Lynne Tonite withdrew her nomination for presidency.
Moved by Barb that Randal Williamson be the president, carried. Randal was voted in unanimously.
Randal is willing to help members grow their business, they just need to let him know.

Resignation - Jim Lawton has handed in his resignation as Treasurer.
Moved by Nathan to accept Pat as Treasurer seconded by Pam and carried.

Moved by Barb to have the signing authority changed at the bank for any 2 of following 3:
Randal Williamson, Tanis Downey and Pat Lothrop, carried.

Art Walk - Maryanne and Pat organized this event last year but are unable to devote the time necessary this year, they are willing to help someone else get it started.
It was felt by Maryanne and Pat that the Art in the Park was more successful that the Art Walk. Jason felt that the Art Walk
held more interest to the business sector. Jason suggested that we invite the Sheep Creek Arts Council to take on the Art in the Park with chamber
sponsorship. Need a better way to measure success.

EDC Turner Valley - Nathan advised that the Town of Turner Valley has budgeted for $15,000 for marketing as a 50/50 split.
Open to creating projects to bring people to the town and is specific to advertising to getting them here.

Routes Magazine - Roberta King was in attendance to inform the members on their coverage, distribution area, and costs.
Cover Turner Valley, Black Diamond, Millarville, Longview, High River, Okotoks and Nanton. Next edition is in March
everything is done by locals including the writing and photography. Ads are a 90 day run. Distribution is to
downtown Calgary, South Calgary, Priddis, Bragg Creek 10,000 copies per issue.

1/6of a page in 4 issues (1 year commitment) $396/issue
1/3 of a page in 4 issues $600/issue
Full page spread (group ad) $1800 per issue for 4 issues
15% discount for non profit groups.

Announcements - Town of Turner Valley has an opening on the Investment Review Committee of Community Futures Highwood for a business owner.
If you are interested contact Nathan Jones.

Community Advisory Committee working with the RCMP regarding community policing and complaints. If you are interested contact
Jerry Muellaner or Erica Rowntree.
Meeting adjourned 9:00pm

Next meeting: March 11, 2009
7pm
Flare n Derrick





Diamond Valley Chamber of Commerce Annual General Meeting March 12, 2008

Present: Kim Edwards (The Eagle 100.9FM), Brenda Attwood (DV Agencies), John Kirinic (Dundee), Mike King (MWK Consulting), Rudy Sorge (Planet Auto),
Betty Paul (Pegasis), Gord Tomte (Pegasis), Sandra Henry (Femme Fatale), Maryanne Jespersen (Maryannes Eden), Tanis Downey (Cataract Creek),
Pat Lethrop, Lynne Tonita (Characters & Curios), Jason Spicer (Pharmasave), Deidra Spicer (Pharmasave), Shaylene Gladstone (Shay's Tack), Barb Froud (Webby)

Meeting was called to order at 7:05 by Barb Froud.

Everyone was welcomed

Moved by John and seconded by Kim that the minutes of May 9, 2007 be adopted as presented, carried

Moved by Lynne and seconded by John that the 2007 Financial report be adopted as presented, carried

Signage Committee - Tanis reported
Signage affects all business and the community
Looking at the type of sign that projects out from the store - possibly pursuing
Needs to be able to stop traffic and attract people
There has been a decrease in sales and in people coming into the shops
Need to identify what businesses are with the signs
The committee will be meeting with Alberta Transportation to discuss their options
Looking for uniformity for all business

Radio Campaign - Kim reported
Kim advised the members what the radio campaign was about and how we accomplished
it with TDR (Tourism Destination Region) as a parternering campaign
Partners had to be tourism related, The Chamber and TDR
From the webstats the program appears to be successful, not sure about the individual businesses yet.

Elections: Barb asked John and Tanis if there names still stood. They advised that they did.
Barb asked for further nominations for all positions available.
Barb was nominated for Secretary and Jim Lawton was nominated for Treasurer.
Moved by Mike that John be President, Tanis be Vice President, Barb be Secretary, and
Jim be Treasurer seconded by Lynne and carried.

Moved by John and seconded by Betty that we purchase a gift certificate for the Banff Gondola for Helmut for all his hard work, carried.
John to see if the towns are willing to kick into the gift if not we will look after the purchase.

Moved by Barb and seconded by Betty that we change the signing authority at ATB to John Kirinic, Tanis Downey and
Jim Lawton with any two of the three signing carried

John spoke about how he sees the Chamber moving forward:
  • guest speakers, networking at every meeting
  • Name Tags for next meeting.
  • Wants to work on initiatives that are meaningful to us and the community.
  • Attract as much interest as possible
  • Use PSA's and local media
  • Invite the President of Okotoks Chamber of Commerce to speak at
    our meeting to see how they are successful.
  • Socials
  • Use committees to handle important issues
Barb suggested that all members should take the time to look at their web page and advise her of updates. We see alot
of hits on the site and the more info up there about each business the better it works for advertising.

Look at a Diamond Valley Chamber brochure

Higher profile guest speakers could possibly be invited. Open event where members would get a discount on the price.

Meetings to stay at 7pm but will look at the Flare and Derrick as the location with it being on the main street it will probably attract more interest

Every meeting 1 or 2 businesses owners will stand up and give a 5 minute talk on what their business does. Last 15 minutes
of each meeting to be a networking opportunity

Moved by Barb to strike a committee to organize an artwalk.
Maryanne, Lynne and Pat all willing to work on it seconded by John and carried

Moved by Barb to strike a Fundraising Committtee seconded by Betty and carried.
Sandra and Shay interested in working on it.

Mike suggests that we hold a large event with a local musican complete with a dinner and charge $75/person and have it as
a formal event. Would be good for end of May beginning of June.

John and Kim to work on getting Doc Seeman to come to one of our meetings as a speaker.
John will work on getting Seclusion Valley to come to the next meeting to discuss what it going on with their development.

Meeting adjourned at 8:30

Next meeting April 9th
7pm - 9pm
Flare and Derrick (tentative)




Diamond Valley Chamber of Commerce

Valley Neighbors Club
Turner Valley
May 9, 2007
Annual Meeting Minutes

Present: Kim Edwards (The Eagle 100.9FM), Bill Price (Town of Black Diamond), Helmut Morscher (Webby Inc),
John Kirinic (Dundee Wealth), Barb Froud (Webby Inc), and Glenn Stiller (The Firestarter)

Moved by Bill to adopt the agenda as presented with the following addition: Reduce Meeting Quorum

Moved by Helmut to approve the minutes of March 8 and April 5, 2006 as presented, carried

Treasurer's Report - N/A

As we are having difficulty getting a quorum out to our meetings, Helmut moves that the bylaws be amended to
remove the 2 year term for executive members. In the future if an executive member wishes to remain
in office for longer than the 2 years they would need to be elected again at the elections
held every 2 years seconded by Glenn and carried.

Helmut provide the members with a brief description of the positions of: President, Vice-President, Secretary and Treasurer
Moved by Glenn that the existing executive remain in their offices with the exception of Treasurer and
that John Kirinic be our Treasurer seconded by Kim and carried.

  • President - Helmut Morscher
  • Vice President - Glenn Stiller
  • Secretary - Barb Froud
  • Treasurer - John Kirinic
John is willing to call all members to get them out to meetings and events.
Barb to provide membership list to him.

John suggested doing a Canada Post Drop for advertising that we are open to not only business members
but members of the community as well. Inform them of: What we do, What the Benefits are, We are
open to Everyone, and Website address. 1800 - 2000 copies, trifolded are approximately .05
each at Staples and ready in a few hours. Moved by Glenn that we go ahead and do a
direct mail for a trial of 1 - 2 months. Helmut to make up
the original seconded by Kim and carried.

Moved by Barb to have Danielle removed from our financial signing authority at ATB and John added where any two of the following three can sign on behalf of the Chamber seconded by Helmut and carried:
  • Helmut Morscher
  • Glenn Stiller
  • John Kirinic
TDR - Brook Carpenter appologizes that he is unable to attend today's meeting but is available for June 13, 2007

The Eagle 100.9FM - Kim Edwards
Kim is here to introduce the members on how TDR, The Chamber, Chamber Members and The Eagle can
partner for advertising in a cost effective method for our members.
    Campaign Objectives
  • Brand Diamond Valley as The Heart of the Cowboy Trail and as a tourism destination
  • Create awareness of the area
  • Attract visitors to the area
  • Increase dollars spent in the area
  • Encourage repeat visitors
    Key Advantages of the Diamond Valley
  • Linked together by the Cowboy Trail
  • Communites share rich western and native heritage
  • Art, food, hospitality and culture of the Old West
  • Beautiful scenery and wide variety of wildlife
  • Proximity to the Rocky Mountains
    Radio is Your Key to Advertising Success!
  • Expand your advertising reach
  • Generate Message Frequency
  • Reach Mobile Customers
  • Create Top-of-Mind
  • Build Special Relationships
  • Make a Lasting Impression
    Average Daily Time Spent with Media
  • Television - 42%
  • Magazines - 6%
  • Newspaper - 12
  • Radio - 40%
    Why The Eagle 100.9FM?
  • Targets Southern Alberta
  • Local Information
  • 30 - 55 years of age Listeners
  • Acreage owners/town residents
  • Listening Area
    Action Plan
  • 300 Diamond Valley...Heart of the Cowboy Trail Tourism Branded Commercials
    -25 X 60 second commercials/month X 12 months
    5 commercials/day X 5 days one week/month
    2 commercials each containing 3 businesses will rotate equally (150 mentions/business annually)
  • 60 second ad format -Intro - Cowboy Trail - 10 seconds
    -Body - Diamond Valley - 25 seconds
    -Featured Business - 5 seconds
    -Featured Business - 5 seconds
    -Featured Business - 5 seconds
    -Extro - Cowboy Trail - 8 seconds
    -Extro - Travel Alberta - 2 seconds
    Investment
  • $225 + GST/month by Diamond Valley Chamber of Commerce (matching 1:1 dollars per business)
  • $37.50 + GST/month per Chamber Member based on 6 members
  • $450 + GST/month of co-op funding by Travel Alberta (TDR)
Value Added Bonus - For this level of commitment we would receive a "Value Added Bonus" of: 26 weeks of 10 second liners - rotating throughout the news or weather ie. the weather has been brought to you by "The Diamond Valley Heart of the Cowboy Trail. Take a drive and experience hospitality the Old West way" -1 liner/day, 7days/week, 182 days/year Value $2,366. Moved by Barb that we proceed with this campaign as long as we received TDR funding for the value of $5400.
The chamber would be responsible for $2700 and each participating member would be $450, based on 6 members
participating, seconded by Glenn and carried.

Meeting adjourned 10:05pm

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